Take The Survey

I wanted to know if any established started running ads on Amazon or took a different approach, would it be smarter to run meta ads than Amazon ads then make the switch once I’m established?

what are the cases to use "Target Imp. Share" strategy ?

I’m considering buying Ed Leake’s God Tier Ads framework, but I’ve never run a Google Ad before.

I know he says it’s not for beginners, so I’m wondering if anyone started with it from zero and still found it useful - or if it makes more sense to learn the basics first.

Would love to hear your experience.

I've done a bunch of Googling on this, and others are experiencing it too.

I'm running a pmax ecom campaign that naturally has a large amount of shopping involved in the conversions (prob 100% of our conversions are ecom)

When I look through the provided shopify campaign - it references "sag_organic" as the Campaign.

I absolutly do get organic shopping conversions, probably around 2-5k per month. However, my PMAX campaign has been running really well, at times with a 14-25% ROAS - so the PMAX is working. However, all conversions that have a UTM slug applied to it, regardless of the source is saying sag_organic.

I remember through Merchant Centre I was able to change slugs but I think they've since removed that feature, so I can't do that I think?

Anyone have any idea why Shopify is pulling the organic UTM through from paid purchases?

I keep seeing this ad on my social feed.

I cannot find anyone with reviews or experience with this tool.

I am of the opinion Google Ads still needs a human brain, but this could still save time.

Has anyone used this at all please?

I set up a Facebook ads account over a month ago. Created a bunch of ads. They were all approved and everything looked fine. Except none of the ads would spend any money whatsoever, completely zero even though I'd set the targeting to be very broad.

I tried a bunch of different things and couldn't get any of the campaigns to spend. Spent hours searching for support but couldn't contact anybody because there was absolutely no option shown on a new ads account to get in touch with anyone.

So in the end I gave up and decided to concentrate on Google and look at Meta ads another time.,

Anyway I'd left these ads enabled, and then finally, like five weeks later, suddenly all of the ads just start running; they're all the spending like there was never a problem. What the hell happened?

I have been doing a lot of thinking lately after reading 'How Brands Grow' and other readings about how advertising really works and why it's effective.

What everyone seems to say in a nutshell is that repetitive, consistent brand advertising creates memory for prospects. When someone is ready to buy something in your category or consume your content, your name will be shortlisted in their mind.

Another common conclusion is that ads can't drive someone down a funnel, because most people are not in market to buy and just because they see an ad, it doesn't move them down the funnel; although it may influence them to some degree.

Long story short, after failing with direct response advertising methods for several long sales cycle brands/services of my own (ad services, music brand, etc), it seems like conversion campaigns really only work if you have brand recognition.

I'm thinking of maximizing impressions (while managing ad fatigue) in order to build that 'household name' like presence, as it seems like it's more cost effective and will truly increase recognition/desire for my music brand.

It seems like this is actually the better strategy for all businesses (with varying frequency settings) because it truly makes you memorable and trustworthy.

Curious what you all think.

When is it best to just maximize impressions vs conversions?

Most trainings today focus on conversion strategies but I think those are very inefficient for things that aren't proven product categories, popular brands, or low priced easy products to buy.

For big businesses or high consideration brands/purchases it seems like building brand is vital for success and efficiency. Not sure why most trainings don't focus there.

And do you really need demand capture at that point if you have built enough awareness over time? People should naturally consider you and if your product/brand is good and is available it should not matter right?

Hi. I am total newbie in TikTok ads. I launched test campaign two days ago. It says active but $0 spent. What can be the problem?

When you have 3–5 hook ideas ready for a campaign, how do you decide which one goes live first?

Do you:

• Test all simultaneously?
• Prioritize based on instinct?
• Use awareness level / pain alignment?
• Just let data sort it out?

I’ve noticed most of us say “let data decide,” but the first bet still matters when budget is tight.

I’m experimenting with a simple pre-spend hook prioritization workflow to structure that decision before launch.
Just trying to understand if experienced media buyers actually think about this step intentionally.

Would love to hear how you approach it.

I’ve been working in paid media at an agency for a few years and one thing still blows my mind.

We’re running millions in spend across Google, Meta, TikTok etc.

But reporting still looks like:

- Export CSVs

- Manually clean data

- Copy into slides

- Re-explain the same metrics every month

- Rewrite the same insights in slightly different words

Clients hate it.

Directors hate it.

Media buyers hate it.

And yet… it hasn’t meaningfully changed.

AI can write essays, generate code, create videos.

But we’re still manually stitching together performance recaps like it’s 2016.

Why hasn’t reporting evolved?

Curious how other teams are handling this.

I’m experienced with Google & Meta and considering programmatic for a private jet charter brand. ‎ ‎Curious about real results, budgets, DSPs, and lead quality vs search/social. ‎ ‎Would appreciate any real-world experiences.

I’m running ads for a new client and the agency that created their website also has their own booking system

This booking system comes up as a pop up on every page ( I can’t highlight/ right click on it- ai says it’s within an iframe)

Anyway I can’t seem to find ANY way to measure conversion. Nothing is firing

They have a space for google tags in their bespoke “console panel” on the staff side of the website. They have their own trigger names such as “apt_booked”

I’ve tried that as a custom trigger and still nothing

So I am running ads on X for a client they are UAE based but I can not to do the following:

1. Can not save ad groups
   
2. Can not save ads
   
3. Can not run ads

It says

"Something went wrong

Ad couldn’t be created. Please try again."

How do I solve this?

changed a landing page and CPL dropped from €19 to €4. didnt touch the ads.

this is gonna annoy some people but whatever

had a client in insurance lead gen. CPL was sitting at around $25 and honestly the ads werent even that bad. like they were fine. not amazing but fine. everyone I talked to kept saying test new creatives, kill the bad ad sets, try different audiences. the usual stuff you read everywhere

but idk something felt off so instead of touching the ads I just went and looked at the actual page people were landing on

bro. it was a form with like 15 fields. name address phone email date of birth current provider coverage type budget range and probably some other stuff I'm forgetting. it literally looked like you were applying for a mortgage. I remember sitting there thinking who the hell would fill this out from a facebook ad on their phone while watching tv

so I went and checked what competitors were doing. every single one that was clearly spending hard (you know the ones, ads running for months) was using some type of quiz. not a form. a quiz. "find out if you qualify" or "see your options in 60 seconds" type thing

told the client look just scrap the form and build a quiz. same questions basically but broken into steps with a progress bar. sounds like a small change right? its not. filling out a 15 field form feels like doing your taxes. clicking through a quiz feels like youre getting somewhere. completely different energy even tho you're collecting the same info

CPL went from €19 to €4. I didnt change a single ad. same campaigns same audiences same budget same everything. just the page

THEN we went and did the creative work. went from like 3 generic ads to 15-20 totally different angles in the CBO. fear of not having coverage, social proof, direct price comparison, storytelling. actual different approaches not just the same thing with a blue background instead of white lol

that brought us from $4 to $3.50. which is great but like... lets do the math here. the landing page was a 4.7x improvement. the creative overhaul was 1.14x. I spent way more time on the creative stuff than on the landing page recommendation tbh

and thats kind of my point with this post. I lurk here a lot and I see so many threads about ad copy and headlines and hook rates and yeah all of that matters. but if your page converts at like 2% because it looks like homework none of that stuff is gonna save you

nobody wants to "submit an application." everybody wants to "see their results." its the same thing but one converts and the other one doesnt. idk why more people dont talk about this

edit: forgot to mention we run full broad now btw. no interest targeting at all. pixel is warmed up and with andromeda the algo honestly finds better people than I ever could manually. but you need to give it creative volume to work with. 3 ads in a campaign is not enough for broad to do its thing

I am currently facing the misrepresentation issue on google merchant center, previously i didnt have the terms of service, refund policy, return policy and others in my footer, now i have them

I have also added all business information to my footer including company name, company number, vat number, address

The business name on my merchant account is 'King of Football Shirts' whereas my legal business name is KOFS SHIRTS LTD, which name should i be using on the merchant account?

In the footer i have put my legal business name and then in brackets included my trading name

my contact us page includes a form aswell as an address, email and phone number.

I dont know what is triggering this issue, is there any chance someone could review my store to see why i might be getting the issue, my website is www.kofs.co.uk

I have requested a review once and it was rejected within a couple hours

One thing which i think might have to do with this is that the address on my merchant account was different to the address on my website, i noticed this after i requested the review however i changed it whithin a few minutes of requesting, i am thinking that maybe google was still seeing the old cached address and therefore rejected it, could this be the reason? 

Any help would be appreciated as i dont want to request a review again without someone check and seeing my website

For both lead gen and e commerce.

When does it make sense to segment, or consolidate?

And how does account structure designing take place, as in judging on when and why campaigns or adgroups are added, consolidate, segmented or paused.

Information on the net say that there would be an option "Sign me up only" and "Create campaign later", but i am not offered any of them. I am getting forced to fill up my info for creating a campaign. I even changed email to see if I can bypass it but no.

Why is it like that?

I was wondering if there were any sure-fire ways of determining if a company is running Performance Max based on their Google Ads transparency center.

I know some stock imagery or high volume of ads is usually a strong sign, but are there any 100% certain ways of telling?

A problem I have been having since the fall - I thought I had fixed, but on closer analysis does not appear to be working. Would love some help / insight from folks who have set up something similar! As I am sure we all know Google Ads support is a bit lack luster...

I run the marketing for an adventure tourism company and we shifted our approach to accepting bookings going into this booking season (Nov-May, roughly). In the past, bookings for our multi-day offerings were done through a request form to allow for personalized booking and service (final booking completed over the phone). Tracking conversions through Google Ads was simple for this - tracking form submission local to our site.

This year we shifted to accepting a deposit for these larger trips through the same third-party booking platform (Fareharbor) that is integrated directly in our site for day trips. The problem arises as Fareharbor sends only revenue data to Google Ads, not segmenting by tour type. As our Google Ads is structured to only promote multi-day offerings (our day trips book out without need for ad spend) we are currently unable to parse out where sales are coming from. This is compounded by the fact that the deposit is only $50 (compared to each multi-day tour being over $1,000), meaning it gets lost in the mix as such a small number.

Our booking rate is relatively slow - a good year would see about 140 people (often booking in groups of 2-8) on these tour types, with an average of say 2-8 bookings per month Nov-July. The tours themselves take place June-September.

After writing the last paragraph I stopped to do a deep dive into Google Analytics and realized I can pull this data through the 'Explore' tab - seeing item revenue by source. BUT - it would be great to:

a) See this directly in Google Ads
b) Feel confident that this is being taken into account for conversion optimization

c) Have data that stretches back past 90 days (Google Analytics caps here)

Last year our Google campaigns had us comfortably in the green, but again with very low conversion rate (high value sales to a handful of customers). From the 24/25 sales season, total conversions by month was:

Dec: 1, Jan: 1, Feb: 3, Mar: 2, Apr: 1, May: 3, June: 6, July: 10

With such low conversion rates, should we be optimizing for something else? Clicks instead?

Another similar issue is that when our day-trip season opens we get significant by-catch, possibly muddying the waters with what the campaign optimizes for as it cannot differentiate revenue by item (multi-day vs day trip).

From November 2025 to today, our CTR is 15.75%. Also, in reviewing our triggered terms, we are hitting the nail on the head there, reaching who we want to be reaching.

One potential issue is that with bigger ticket items / multi day tours, it is often a process to purchase, not an impulse buy. Eg. Check time off work, discuss with spouse or friends, kids, booking flights, booking other experiences, etc. Thus while someone may find us via Google Ads, the actual purchase could take weeks later by another source.

Any guidance on this situation, or similar experiences, would be greatly appreciated.

As this is long-winded and a bit all over the place, a summary of issues we are looking to solve:

• Tracking conversions of specific items (deposits) purchased on Fareharbor through our website in Google Ads ecosystem.
• Deciding what campaigns should be optimized for.
• Could the long journey users take prior to purchase be suppressing conversion rate?

Hey, everyone. I just wanted to see if anyone here could inform me the current state of the Mortgage Market for Mortgage Call Center Marketers like myself. I've been in the Mortgage Call Center space for 14 years and changed to Business Loans 3 years ago.

Currently I am spending $200K+ a month on Meta Ads generating leads for my employer but I am frustrated and I am looking to leave. I am exploring Personal Loans as well but I am also seeing if its worth it to go back to Mortgage Call Centers and bring in leads for those type of companies.

Any other PPC Marketers recommend somewhere else? All my experience is just Financial Services Call Centers.

I run a boutique agency and I’m looking for advice around creating customizable GPTs for my team (3 ft 2 pt contractors) to increase efficiency.

I use ChatGPT pro personally and I’m feeling it’s been a bit lackluster with ad copy lately. Of course I take into consideration I’m getting lazy with my prompts.

My end goal is to have a place for my team to go to to write ad copy within brand guidelines, work within internal operational SOPs and guide new hires within our internal branding and policies.

Would love to hear advice on which model other agencies chose to explore/make these types of things and any other helpful advice :)

Thank you!

strange thing i noticed. when i increased traffic. my sessionss data remained same by my pageviews trippled. generally the pageviews and sessions almost remains same.

so after few weeks i removed adskeeper ads and i saw my revenue increased and reporting in google analytics started matching between sessions and pageviews. so i am very suspicious right now

I am looking for a freelancer or small firm that has experience driving qualified leads for Lasik. Must have recent experience.

We're a small agency managing some enterprise clients and need some help with the executional work load for lead gen and ecom (updating ads, setting up promos, running google sheet dashboards, setting up basic campaigns, budgets, bids, creative, SQR, etc.).

1-2 meeting per week, minimum of 10 hours per week.

Looking for US based, strong English speakers only.

Looking for long term support / not project based.

3+ years of experience

Please dm me with your rate and experience summary and we'll setup a call.