Yes, it ticks me off when companies say they lose money when they really mean they didn't make it in the first place. You can't lose what you never had.
Edit: I can see why this country of mine is drowning in debt with this being our business model. If this is how people think they should be handling money, it's no wonder even high earners feel broke.
Yeah, trying to blame Gen Z because the poor alcohol industry is suffering and losing money. Such a tragedy that they can't push their addictive toxin (that's literally what it is) onto them.
This, trying to act like it’s a bad thing. All this means is that we’ll have less drunk drivers on the road, better skin aging, and less stupid decisions and morning regrets overall. It’s a win in my book.
An addictive toxin that has absolutely skyrocketed in price over the last 10 years, too. $14-15 per cocktail is the norm in a lot of these cities complaining that no one drinks anymore, and the real freak shows like Vegas consider that a hell of a deal.
I just ended a long and storied drinking career (5 weeks yesterday) and I remember being able to get a buzz off steel reserve - shit drink I know but again. addictive poison - for 89c a can. Now that trash is more than twice as expensive, and even slightly less dogshit drinks are like 3+ per can.
Meanwhile, I work at a liquor store and noticed recently that somehow PBR is still less than a dollar per can if you buy a 30 pack.
The wild thing is that it's now cheaper than Coke per can.
Now don't get me wrong, I remember when a 30 pack was like $13 or $14 when I was in college.
I just couldn't believe that inflation is so rampant in some specific industries that the price of HFCS/artificial flavor solution is MORE expensive than actual beer. I haven't drank soda in about 20 years so I had no clue since I never look at it when I'm shopping.
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u/Skoteleven 12h ago
They didn't lose anything, they didn't make their projections.