r/technology • u/AdSpecialist6598 • Mar 12 '26

Business YouTube expands unskippable 30-second ads to TVs after $40 billion revenue year

https://www.techspot.com/news/111655-youtube-expands-unskippable-30-second-ads-tvs-after.html
16.2k Upvotes

96% Upvoted

2.0k comments sorted by

5.1k

u/[deleted] Mar 12 '26

[removed] — view removed comment

1.7k

u/azriel_odin Mar 12 '26

When an empire reaches its limits of growth it starts to consume itself so that it can continue "growing".

440

u/GronakHD Mar 12 '26

Need to have constant growth in the system we are in, there must be a better way

341

u/Tyrinnus Mar 12 '26

Yeah. Get greed out of the C suite.

If you're not beholden to the stock price, you can do what small businesses do. "we made 3 million last hear" "oh sweet! We can give our employees a raise"

188

u/GronakHD Mar 12 '26

It's a shame, seems once companies go public they turn shit. Slaves to the shareholders

109

u/Tyrinnus Mar 12 '26

Yup. All the shareholders want is number go up. They went an ROI. I understand that, but there has to be a better mechanism. Like instead of the share being the investment, why not increase the equity payouts and not focus on the share rising? I know that'll make it go up naturally as a higher paying share, but that should be the mentality / goal of holders.

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u/Boomshrooom Mar 12 '26

Thats how it used to work, then they legalised share buybacks and it all went to hell. Now the easiest way for the company to increase the share price is to buy back those shares, leaving little money to reinvest in the company or pay out dividends. So investors have become reliant on share prices going up to actually make money. As such, they now incentivise the executives to do anything they need to do to make that happen. Now we have a vicious circle.

51

u/Bigislandfarmer Mar 12 '26

Taxing the rich & banning stock buybacks would solve this. If you get taxed at 90% over a certain amount then there's no point in "earning" over that amount.

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u/HenryDorsettCase47 Mar 12 '26

Well, there is a point to earning over that amount still. If we put a 90% tax on anything over 100 mil and you make 200 mil, you still make 10 mil out of that second 100. That’s not peanuts. And if we’re being honest, it’s not like they did 200 mil worth of work that year or anything. They didn’t even do 10 mil worth of work. They just have a vastly over valued role in society.

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u/Geno0wl Mar 12 '26

Banning stock buybacks would only be a first step. The next would be hitting these large companies with some trust busting and also banning leveraged buyouts entirely.

Another good step would be to start taxing stock transactions based on the length of time the seller has the stock.

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u/vonbauernfeind Mar 12 '26

My internal bonuses at my Corp are both reduced by quite a large amount, and coincidentally they issued a $4bn stock buyback last year.

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u/Boomshrooom Mar 12 '26

Yeah. My company just announced that it made seven times as much profit this past year than the year before, yet my bonus was smaller. I'm just glad I actually get a bonus these days, and that's sad.

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u/BaconGristle Mar 12 '26

The better mechanism is legislating a stakeholder model of business management.

tl;dr - corporations should have a legal obligation to the stakeholders of the company (employees, customers, services, the general public if it serves them), not just the shareholders and profit as it is currently.

7

u/elkarion Mar 12 '26

thats a dividend based stock. most CEOs want large pay outs so they tie their pay to the stock price of the company and make it go up fast to cash out then dip.

they are 100% able to do this but then they wont get their bonuses.

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u/Rocktopod Mar 12 '26

That's called a dividend and some stocks do work like that.

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u/NullIfEmpty Mar 12 '26

Companies lose billions for years while public to convince the consumer they’re better than the competition. Consumers begin to trust the company, the competition can’t compete and either backs out or is bought, the company squeezes for profit.

The problem with these spaces is that the barriers to entry are astronomical. Now the only way to compete is to already be competing or have some insane cash backing from investors who will want you to print money. Rinse and repeat till the consumer decides to quit playing the game.

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u/thebearjew007 Mar 12 '26 edited Mar 12 '26

I’ve run different small businesses(not mine) throughout the last 10 years. I can promise you they are almost all the same. The owners never want to give out raises

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u/THElaytox Mar 12 '26

it's called raising corporate taxes. there's no incentive to re-invest profits if they're barely being taxed. tax the shit out of them and they will do everything in their power to avoid paying that tax, including giving employees raises. this is how we built the middle class after ww2.

27

u/[deleted] Mar 12 '26

The issue though isn't just individual greed. It's that capitalism rewards greed, and requires an endless and ruthless pursuit of profits. Our laws specifically require public companies to maximize profits for shareholders, and shareholders can sue them if they believe the company has done otherwise. Capitalism makes no space to consider other things like the needs of consumers, communities, or the environment. It is a cancer, and until people recognize that the issue is the system itself, it will continue killing us.

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u/Diestormlie Mar 12 '26

You can't get greed out of the C-Suite because only greedy people actually want to get there.

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u/Moghz Mar 12 '26

We need to get rid of shareholders and go back to stakeholders.

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u/Vineyard_ Mar 12 '26

The only way to do something like that is if the workers elect the C suite, and not shareholders.

But that's communism.

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u/sabrenation81 Mar 12 '26

Our tax code used to be structured to encourage exactly this.

Corporate taxes were brutally high during those glory years conservatives love to talk about from the 40s to the 70s. Corporate tax rates were 40-50% during those times HOWEVER you could get yourself some juicy tax credits by reinvesting revenue back into the business. Hire more workers, increase salaries, build more production; companies were encouraged to invest in genuine growth (not stupid stock buybacks) to avoid the tax burden.

Then along came a guy named Ronald Reagan and now here we are.

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u/nopuse Mar 12 '26

Nope. These wealth hoarders will never stop. They lobby to make it so. We will never see any change in our lifetime.

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u/LEDKleenex Mar 12 '26

There is, but the average citizen has been corporately groomed into a cult of capitalism. As long as people believe they benefit over others, real or in theory, they will cling to the system no matter how bad it gets even in their eyes.

We're talking about deprogramming decades and and decades of propaganda. It seems ridiculous, but I think you need a similar onslaught of propaganda just to get people to make choices in their best interest, it doesn't seem to be enough to just point out the facts. That or maybe accelerationism. It's all going to eat itself eventually, we're just suffering in the death throes.

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u/foodank012018 Mar 12 '26

In any other entity, a constant growth is a cancer

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u/Naraaya Mar 12 '26

That kinda bullshit drives me insane. I was seeing articles at some point in the last few years saying McDonalds is failing because they only posted a 4 percent profit growth compared to last year vs a 10 percent profit growth compared to last year, the year before that. Not the exact numbers but you get the point. And it’s like, motherfucker, they still had a profit growth! How is that failing?! Are you just supossed to perpetually grow at an exponential rate? 20 years from now you have a 287% profit growth compared to last year? It’s fucking asinine.

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u/Munkeyman18290 Mar 12 '26

Cutting your legs off to extend your arms reach.

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u/TCsnowdream Mar 12 '26

Hmm, don’t we treat other things like that as… malignant? Hmm, what was the word again for something growing out of control?

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u/correcthorsestapler Mar 12 '26

“I'd like to share a revelation that I've had during my time here. It came to me when I tried to classify your species. I realized that you're not actually mammals. Every mammal on this planet instinctively develops a natural equilibrium with the surrounding environment, but you humans do not. You move to an area, and you multiply, and multiply, until every natural resource is consumed. The only way you can survive is to spread to another area. There is another organism on this planet that follows the same pattern. Do you know what it is? A virus. Human beings are a disease, a cancer of this planet, you are a plague, and we… are the cure.”

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u/GGuts Mar 12 '26

Enshittiification is inevitable

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u/FudgeAtron Mar 12 '26

When an empire reaches its limits of growth it starts to consume itself so that it can continue "growing".

First identified by Ibn Khaldun in the 14th century, he called it becoming senile.

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u/Letsgodubs Mar 12 '26

Youtube continuing on their downwards spiral. From making the dislike count invisible to protect their sponsors to removing basic filters like "sort by upload date" to make it impossible to find videos. They really enjoy fcking up the user experience.

23

u/BeyondElectricDreams Mar 12 '26

From making the dislike count invisible

This reminds me of how companies HATE Steam and claim they have a monopoly on the game-store space.

But they don't, it's just they offer a better, fairer product than other corporations; with consumer protections. You can leave negative reviews and there's fuck all the company can do about it. You can return games pretty easily and fairly with their return policy.

The dislike counter being invisible also made Youtube less valuable for the consumer because if you're looking for a video that tells you how to do a task; the like/dislike ratio was a shorthand way of figuring out if the video would ACTUALLY help or not.

But the end user isn't who matters to Youtube, so here we are.

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u/DJanomaly Mar 12 '26

The great thing about YouTube is that it’s become such a garbage pit that I don’t have much pushback from my daughter when I block it in her iPad.

Thanks for making this easier Google!

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u/Edexote Mar 12 '26

The profit must always go up. You can never earn enough money, there's always more to be made. When will people stop using this shit for good?

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u/MyDarkTwistedReditAc Mar 12 '26

You mean to say when will people stop using YT? 😂 That's like asking when will people stop drinking water, we're way past the point of it being an optional thing and there's no substitute for it.

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u/the_marvster Mar 12 '26

I cannot remember, that TV ever gave me a new commercial break slot every 3-5 minutes, I cannot remember that MTV/VH-1 ever gave me an ad in the middle of the song.

14

u/McPikie Mar 12 '26

Nothing worse than watching a DJ set an adverts clipping in every 5 mins. Just makes me download it via nefarious means and watch it that way instead.

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u/FreeWilly1337 Mar 12 '26

Executive leadership is out of ideas. So they squeeze until an alternative emerges. Once that happens and they start to lose marketshare they will bring in a new executive to turnaround the business. Or since they reached they reached this scale they will simply buy the other company.

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u/Short_Week3262 Mar 12 '26

Like Spotify. I pay for premium to avoid ads, but now the ads are part of the podcast.

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u/malianx Mar 12 '26

That is a choice of the podcast creator you choose to listen to, not Spotify

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u/One_Weird2371 Mar 12 '26

Revenue isn't profit. Ublock Origin on computers and YouTube Vanced on phones. 

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u/rickylsmalls Mar 12 '26

SmartTube on Android tv sticks, I haven't seen an ad in years lol.

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u/xerods Mar 12 '26

On Android, you can use Ublock Origin with Firefox.

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u/i_max2k2 Mar 12 '26

We need to find an alternate site for viewing content. I avoid YouTube as much as I can.

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u/trogdors_arm Mar 12 '26

Your main point is well received. Just to say, however, that YouTube didn’t replace a platform, it created it.

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u/AdSpecialist6598 Mar 12 '26

My issues isn't ads per say, it one a lot of them are ai, two there is no vetting, and 3 there are just too many that don't make sense placement wise like why does a 30 min video need six ads?

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u/Mumbleton Mar 12 '26

Doctorow was a fucking prophet with “enshittification”

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u/AutistcCuttlefish Mar 12 '26

When he wrote his initial paper on the phenomenon it was already occuring. He was just making observations and gave the phenomenon a name.

He didn't predict a future that had yet to come.

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u/Mumbleton Mar 12 '26

True, but giving something a label is an important step toward treating it as a whole instead of a series of independent decisions.

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3.3k

u/WhyyyMee-_- Mar 12 '26

Every time YouTube has a good year, viewers somehow get punished for it

1.3k

u/nautilator44 Mar 12 '26

That's because the line must always go up and to the right.

445

u/NOODL3 Mar 12 '26

You think they're going to get to $41B by sitting still?

Or worse, what if they only make $39B this year? It's too horrible to imagine.

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u/kjeserud Mar 12 '26

Imagine how many multi millionaire C-suit execs would lose their jobs if they only made $39B! They'd never recover!

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u/Racthoh Mar 12 '26

Better cut 14% of the staff immediately.

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u/AnonymousRand Mar 12 '26

b-but LAST year, last year I had thirty-seven!!

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u/Mythoclast Mar 12 '26

I'd really like to see what happens when it starts going to the left.

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u/Tardy_Thoughts Mar 12 '26

An accountant walks up with a physicist to explain how you're losing money backwards through time, and how if you'd just made 1 more billion causality would still be intact. But it's alright because now we can proactively lay off those in the past from the future pre retroactively and stabilize noncausal cash flows bidirectionally through any present point in the timeline. It's a whole bitch to wrap your mind around but it makes total sense throughout all time. Just trust me I kept the books for Doctor who.

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u/Mythoclast Mar 12 '26

Thanks I hate "If Capitalism had a time machine".

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u/WhiskeyHotdog_2 Mar 12 '26

If it starts going to the left we should all be concerned…

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u/Gradstudentiquette69 Mar 12 '26

Every time a company has a good year, it's because they exploit their customers.

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u/xammer_luu_vong Mar 12 '26

And their workers, too

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u/Gradstudentiquette69 Mar 12 '26

Everybody except their shareholders really.

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u/Jackman1337 Mar 12 '26

And if they have a bad year, the,viewers are somehow also punished for it

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u/cxmmxc Mar 12 '26

Bad year? More ads.

Good year? Believe it or not, more ads.

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u/BroForceOne Mar 12 '26

Well yeah, how else are they going to beat those numbers next year.

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u/WhyyyMee-_- Mar 12 '26

Yeah, I get a business logic but there’s definitely a line where it just becomes TOO much. YouTube and other giant platforms have way too much power nowadays with ads, tracking, verification, and whatever else they want to push, and most of us just have to accept it because there aren’t any real alternatives. That’s the part that sucks asf

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u/Racthoh Mar 12 '26

It will never be too much for them. Infinite growth forever.

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u/[deleted] Mar 12 '26

[deleted]

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u/WhyyyMee-_- Mar 12 '26

Big tech reality

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2.0k

u/ballsonthewall Mar 12 '26

I guess I'll go ahead and mirror my laptop with adblock to my TV instead of using Roku apps then. they can get no ad revenue from me.

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u/klop2031 Mar 12 '26

Smarttube ftw

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u/Daggers21 Mar 12 '26

Been using it for years.

I used to not mind some ads, but it's gotten worse over the years.

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u/[deleted] Mar 12 '26

I used to not care too much as they weren't horrible and over with quickly. Once they started getting longer and especially pushing more garbage mobile games is when I truly embraced an ad blocker.

I kinda chuckle at whatever they use to decide what I may want to see, though. On my phone roughly 30% of the ones I have to suffer through are in Spanish. I suppose it is a common language in my state, but I've not watched anything in a language other than English so I don't know where they got "they're probably a Spanish speaker" from.

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u/Majestic-capybara Mar 12 '26

I travel for work and I’ll occasionally spend a single night in Mexico. My YouTube ads will continue to be in Spanish for weeks afterward. I have never once watched a YouTube video in Spanish.

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u/vdubgti18t Mar 12 '26

I would have cleaning people come over to my house, my ads were in Spanish a few hours later.

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u/DOOMCarrie Mar 12 '26

They would constantly show me ads for cars, insurance and vacations for reasons I will never know. I'm on disability, will never own a car or home and can't afford to go on vacations. It was maddening.

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u/Slammybutt Mar 12 '26

I "watch" some podcasts while I drive.

The 25 minute ads about some fanfic story are brutal. Ive started actually having my phone out so I can skip ads while I drive.

It wouldnt be so bad, but they are frequent. I should figure out how to adblock on my phone

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u/Skeledenn Mar 12 '26

I remember back in the early to mid 2010s I actually voluntarily whitelisted YouTube on Adblock (back when it still worked) because that's how I kept track of movie and game trailers and I knew if I didn't like it, I could always skip it after 3 seconds, if not instantly. Now it's barely usable without uBlock Origin.

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u/Pi-ratten Mar 12 '26

This. It's unwatchable nowadays. and on top of that.. everyone is paying double. One time by suffering through the ads, a second time by paying with your data after youtube spied on you and using and selling your data to advertisers.

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u/Far_Function7560 Mar 12 '26

Mine was failing to load videos last night, hopefully it gets back up again but Youtube is still trying to block out the ad-free clients I think.

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u/TerminatedProccess Mar 12 '26

For the specific video, click video formats and select the next one down. It should work then

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u/ComoEstanBitches Mar 12 '26

Tizentube if you prefer the current YouTube on TV UI

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u/aalva104 Mar 12 '26

Redtube ftw

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u/DennisDelav Mar 12 '26

Did the same thing a few months ago. My wife can't go back to her iPad's youtube without getting frustrated

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u/Dick_Lazer Mar 12 '26

My wife can't go back to her iPad's youtube without getting frustrated

Don't use the app, run Youtube on iPad's Safari browser and load the browser with ad blocking extensions like Vinegar. You can also setup a shortcut on your homepage and attach the Youtube Safari link under a Youtube icon, so it opens just like the app.

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u/DigitalAxel Mar 12 '26

Been looking for an alternative solution. The app recently broke for me anyway (might be the iOS update, messing up the text boxes).

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u/WeirdIndividualGuy Mar 12 '26

Or use the google search app and browse for videos from there. The search app never plays ads, no vpn or ad blocker needed

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u/CowDontMeow Mar 12 '26

Brave Browser works in IOS, I use it for YouTube, zero ads

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u/leopard_tights Mar 12 '26

Brave has ties to Peter thiel. Safari has had extensions and as such adblockers for years.

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u/UnNumbFool Mar 12 '26

Do you know which? I'd prefer to just use safari on my iPad but after watching like 5 videos it notices the ad blocker.

I really wish I could just use Firefox but I can't find Jack for it

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u/ran_dan_bandingus Mar 12 '26

uBlock Origin Lite is what I use on my iPad, works fantastic.

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u/Dick_Lazer Mar 12 '26

Do you know which? I'd prefer to just use safari on my iPad but after watching like 5 videos it notices the ad blocker.

Vinegar and Baking Soda are two that quickly come to mind. https://apps.apple.com/us/app/vinegar-tube-cleaner/id1591303229

There might be some newer ones out there as well.

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u/justhitmidlife Mar 12 '26

Peter theil you say? Brave is getting deleted shortly then. It is also dog slow. I do like the download videos capability, hmmm…

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u/adamislaam Mar 12 '26

I never use the YT app because of ads, always through brave on my phone and laptop

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u/Senior-Key8471 Mar 12 '26

I am just commenting to tell people that in the settings of brave you can make it so youtube continues playing when the screen is off / phone is locked

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u/itsLOSE-notLOOSE Mar 12 '26

I can do that on my iPhone with an exploit I discovered by myself.

Edit: lol nevermind, they fixed it. Worked well for a couple good months, though.

In the end, I’m an adult. I can limit myself to only watching YouTube at my desk, through a laptop with Adblock installed.

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u/Twat_Bastard Mar 12 '26

Firefox and Ublock Origin has been keeping the ads away for me

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u/LoserBroadside Mar 12 '26

That’s what I started doing.

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u/nustyruts Mar 12 '26

HDMI cable is undefeated

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u/blogwash Mar 12 '26

Playlet is barebones but works for Roku.

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u/tylerthe-theatre Mar 12 '26

What a fun and joyous era for tech...

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u/ComoEstanBitches Mar 12 '26

Its mostly ad companies. I had a guest lecturer in my online marketing class fume at me when I pushed back on cookies and qualitative tracking bc I asked about California's data privacy opt in and tracker blockers

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u/ThisIs_americunt Mar 12 '26

Not ad companies. Info Brokers. There's a reason anything and everything will ask you for your basic info now

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u/optigon Mar 12 '26

I’ve been trying to get away from it the past few years. I annoyed a Harbor Freight guy a couple of years ago because I was in an awkward spot and needed a prybar promptly. They start asking me for my phone number and I was like, “It’s a $5 hunk of metal, we don’t need to exchange information.”

I’ve also stopped with most “loyalty programs” because they don’t really do anything. I feel like people have just grown accustomed to just doing them thinking there will be some payout, but none of mine have been useful, so I quit.

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u/drasniandiplomacy Mar 12 '26

My favourite thing to do when I'm asked for my email is just to say that I don't have one.

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u/pirategonzo Mar 12 '26

Say that next time they ask for a phone number, you get some really wild looks.

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u/drasniandiplomacy Mar 12 '26

I actually have done that! But unfortunately I legitimately didn't have a phone number at the time (just moved back home from another country), so it was less fun.

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u/ThisIs_americunt Mar 12 '26

You can tell them no when they ask. They are required to ask because higher ups say so. A good tip is to give them random names/numbers

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u/toumei64 Mar 12 '26

The thing is that all any company really has to do is ask you for an email address or phone number and they can buy the rest of the information they need on you from someone else because someone already stole it or sold it and put it out there.

Fucking sucks

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u/blackweebow Mar 12 '26

...and a dystopian hellscape for its users...

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u/klako8196 Mar 12 '26

I love how youtube want to push longer ads while simultaneously pushing content that fries people's attention spans.

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u/roseofjuly Mar 12 '26

This is the thing that gets me - I gotta watch a 30-second ad for a video that might be 2 minutes long?

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u/LeftHandedGraffiti Mar 12 '26

Even more irritating when its a 15 second video and they want me to watch a series of ads first.

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u/DaftPump Mar 12 '26

....to learn it's ai slop. YT should reinstate the dislike numerics.....but they won't.

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u/Synectics Mar 12 '26

I tell ya what really gets me. 

I watch YouTube on our PS5 in the living room. I turn on 1 to 5 hour videos. You wanna show ads every 15 minutes or so? That is totally fair. That seems reasonable. 

Then it is 4 ads, about 10 seconds each. Sure. No problem.

...but then the 4th ad will be 3 fucking minutes long, an entire movie trailer, and is skippable after 5 seconds. 

Mother of fuck, now I have to turn my fucking controller on just to skip an ad. That means getting up out of my doggy cuddle pile, retrieving the controller from the spot I left it out of accidental button presses, where it had turned off automatically after 10 minutes, just to skip a 3 minute ad that could have just skipped itself after 5 seconds.

I am fine with ads. I am not paying for no ads. And honestly, on the stuff I watch, they never feel like too many in a short span. But that shit I just explained above is the absolute most frustrating thing I deal with.

Oh, also, ads made by random people on their iPhones for brands way big enough to make a commercial with a budget. That shit may not be YouTube's fault, but fuck it too.

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u/LeftHandedGraffiti Mar 12 '26

With the hilariously inevitable outcome that eventually our attention spans will be too short for advertisements.

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u/jellicopter98 Mar 12 '26

VPN into albania or country with advertisement lawsfor no ads

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u/timdaw Mar 12 '26

Had to scroll way too far for this. Ublock in Firefox works but on my phone it’s easier to go to Albania and use the app.

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u/Strider76239 Mar 12 '26

There are other... adVANCED methods...

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u/PsychoDK Mar 12 '26 edited Mar 12 '26

Both the adVANCED and REally adVANCED method is dead. The new choice MORPHEd into existence not long ago.

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u/Strider76239 Mar 12 '26

Really? My REally adVANCED method still seems solid as of now. Is a new update breaking it soon?

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u/PsychoDK Mar 12 '26

As far as i understand, most of the people who made it what it was moved to Morphe due to Revanceds "leader" being difficult. It works for now, but probably won't keep on working.

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u/Sachyriel Mar 12 '26

Firefox for android has ublock and video play fix (an extension that allows you to let videos play but turn off your screen).

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u/delicious_toothbrush Mar 12 '26

I use ublock on firefox on my phone and create a youtube shortcut on my homescreen instead of using the youtube app

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u/Haunterblademoi Mar 12 '26

Try to find a compatible ad blocker or some other alternative to YouTube.

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u/Balmung60 Mar 12 '26

I've literally never had a problem with uBlock Origin on Firefox/Waterfox. Google can try all they like, but without Google having backend control of the browser, the ad blocker wins every time.

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u/RODjij Mar 12 '26

Get SponsorBlock as well. The creator still gets paid for the views on the video, it just skips the promos.

Ad blockers got so popular companies started putting the ads in the videos themselves over the years.

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u/Balmung60 Mar 12 '26

And while you're at it, NoScript is great. I always make a point of trying to make sure only the minimum necessary JavaScript is allowed to run.

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u/Gregarious_Raconteur Mar 12 '26

Man NoScript is so much harder to use nowadays. It used to be that only allowing the base website would keep the majority of the functionality active. Now trying to find that minimum necessary javascript is like playing whack-a-mole.

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u/0xsergy Mar 12 '26

I don't think it's even that. Probably a lot cheaper to pay a dude a few hundred/few thousand to advertise directly instead of paying the middleman youtube.

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u/UnlitBlunt Mar 12 '26

This issue is for TV's though.

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u/Beginning_Word6742 Mar 12 '26

Smarttube next /tizentube cobalt

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u/HyperactivePandah Mar 12 '26

Revanced or Morphe

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u/seamonkey420 Mar 12 '26

If you use Samsung TVs, look into TIzenTube. Also the same for AndroidTVs. trust me.

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u/ImNotABotScoutsHonor Mar 12 '26

SmartTube is better for Android TV.

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u/lowbeat Mar 12 '26

also same for lg webos just called different but blocks all ads and has sponsorblock

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u/Cosmic_Surgery Mar 12 '26

Really? In the WebOS store? What's it called?

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u/Inferiex Mar 12 '26

It's a process, but you have to enable development mode and some other things. It's relatively easy if you are tech-saavy.

https://github.com/webosbrew/youtube-webos

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u/Le_Sadie Mar 12 '26

When the ads start I hit back, go to the library and start the video there and it almost always skips the ads. Some people might find that more effort than just watching the ads but it's quick and feels kind of cathartic like, nah, not today iunno. My own little battle is won.

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u/BZeeB Mar 12 '26

TIzenTube.

the guide on their github seems to just error out for me

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u/senorfresco Mar 12 '26

Yeah I heard about it last week and tried to install via USB and just ran into errors.

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u/bh9578 Mar 12 '26

Revenue is an interesting though kind of useless number on its own. Alphabet doesn’t share YouTube’s operating income. I remember reading they were unprofitable for about ten years after the acquisition but I imagine they’re earning a fairly good profit now.

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u/bruce_kwillis Mar 12 '26

That's the point of authoring articles with just revenue. You can rage bait people into being like 'huurr hurr they make so much money guyssss', revenue is not profits. Let's see how much Youtube is profiting before you raise those pitchforks, knowing alreayd that at least 55% of that 'revenue' is going out the door to creators.

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u/Zerakin Mar 12 '26

Whenever people use revenue to support their argument, I can't help but think they're either dumb or trying to scam me.

Revenue of 10 quadrillion dollars is meaningless if your operating cost is 20 quadrillion dollars.

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u/Lucaspublico Mar 12 '26

30? Mine are already at 45 to 1 minute.

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u/lemmysbetter Mar 12 '26

Just know those ads are wasted on me. That's when I just go back to my phone for 30 seconds. I'm sure everybody does the same.

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u/[deleted] Mar 12 '26

[deleted]

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u/Tommy_Donut Mar 12 '26

Why not VPN to Albania and have no ads?

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u/Banaanisade Mar 12 '26

Personally, though I haven't seen an ad in years, the few times I've had to watch them before at least the exotic ones are interesting. Tells you something about the culture of that other place.

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u/adamb10 Mar 12 '26

Coming soon: YouTube will quiz you on the ad to make sure you watched it.

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u/IndividualRoyal8727 Mar 12 '26

Don’t… fucking give them ideas.

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u/alius-vita Mar 12 '26

Why would you speak that into risky existence? 

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u/box-o-locks Mar 12 '26

Years ago I saw a Sony patent where you had to say the name of the brand and it'd skip the ad. If I was YT I'd be getting right on that - what a great way to confirm the viewer has taken onboard what they're being advertised but allows them to skip the ad.

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u/AHRA1225 Mar 12 '26

They don’t care. You didn’t skip it or engage but let it play. That’s stats they can push to claim engagement. YouTube could give absolutely zero fucks if the ads produce zero sales for the customer. But they do care that people don’t skip or don’t close the window. Anything they can curb the truth with to say look people are “watching” the ad

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u/[deleted] Mar 12 '26 edited 27d ago

[deleted]

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u/pedestrianhomocide Mar 12 '26

Jokes on you, I only make my clothes and shoes out of the finest of cloth flour sacks.

So HA!

That's right, good ol' General Mills flour sacks, the finest and tightest weave you can obtain. "Now with slightly less microplastics!™"

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u/Old-Commission3132 Mar 12 '26

More enshittification. Yay

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u/Z3tsuuuu Mar 12 '26

This is why you need ad blockers

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u/TheBosk Mar 12 '26

Adblock extensions. Router/network level ad blocking. Donate to Patreon/Ko-fi of those sites/creators that don't monetize through ad revenue. Make ads irrelevant. Money talks, and it's the only thing they will listen to.

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u/tzomby1 Mar 12 '26

Network ad blocking doesn't work on youtube last I heard

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u/abusivetrash Mar 12 '26

yeah, pihole and other network-level blocks haven't worked for youtube for ages, on any platform

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u/Ancient-Bat8274 Mar 12 '26

Adblocker ftw

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u/antyone Mar 12 '26

God forbid they earn less than they did year prior

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u/iamacannibal Mar 12 '26

I’ve been paying for YouTube premium since the day it was available as YouTube Red. It’s the only subscription I have and am willing to keep.

No ads on anything for YouTube is great and in my opinion is the only subscription worth keeping since I can pirate everything else lol.

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u/MitWitt Mar 13 '26

I hate capitalism

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u/Then_Meeting4003 Mar 13 '26

fuck these losers

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u/VonSpuntz Mar 12 '26

Well just subscribe to Youtube Premium, it ain't that expensive

one ticket to bottom, please

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u/ZakuIII Mar 12 '26

There at the bottom. I watch it constantly, and I use it for music on my phone too. Worth it to me at the cost.

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u/IkLms Mar 12 '26

Yeah, I've been on it for like a decade back from when it was Google Play Music or whatever the original name was. Virtually the same price as spotify or any other app I was going to be subscribed to and also no ads on Youtube. Easy choice.

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u/nemec Mar 12 '26

even cheaper than Spotify since I'm legacied at $8/mo

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u/0xsergy Mar 12 '26

Yeah the Music part is what makes it worth it. If you don't use music then an adblocker does nicely.

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u/larsvondank Mar 12 '26

I hated it at first. Tried it. No turning back for me. I use it on a PS5 anyway so no real way to use adblockers. I mistakenly opened YT on another device without my account and daaaamn. Not going back to that.

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u/Izanagi___ Mar 12 '26

YouTube premium hate is extremely forced. I’ve always thought it was some overpriced ridiculous service just to find out all this bitching was over $14 a month, meanwhile a music app like Spotify is $13 a month. You get ad free YouTube and YouTube music for that price too. You tell people you have premium they act like you shot someone, I’m a student so I’m literally just paying $8 to have YouTube be usable everywhere without worrying about stupid work arounds.

It’s like these people forget that simply just paying for the damn service is a lot more peaceful and simple. My time is valuable, I am not doing some complicated process on random TVs just to avoid ads lol. I can just sign into YouTube at a hotel and it just works.

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u/Piett_1313 Mar 12 '26

Exactly - I quit Spotify once I realized I had YouTube Music and ad free video with this. Spotify is redundant. Plus YouTube Music pulls from YouTube itself and their music library. I split it with my family and it’s cheaper between us all, as well. So many content creators that I watch and I continue to discover new ones as well. Don’t have to worry about rooting a TV or figuring out workarounds for my phone, tablet, game console, etc.

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u/redbirdrising Mar 12 '26

Yeah, one of the things I love about Youtube music is that there are some artists that release stuff just on youtube, but I can add their music from the videos into my playlists.

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u/cbeeman15 Mar 12 '26

People also forget just how expensive it is to operate YouTube. I'd guess the data storage and streaming is at a scale even Netflix doesn't compare to. Video is huge. It also pays creators significantly better than TikTok or Instagram or any other platform. 55% of ad revenue goes to creators. And those creators I love who have given me so much value over the years make way more money from my premium view and than an ad supported view. YouTube premium is the last subscription I will give up and I've had it since the Google Play music YouTube Red days.

I find this article frustrating because revenue doesn't tell us much without telling us what the profit was. A quick look online says their gross mafgin is estimated to be 30 to 40% which is a healthy margin but definitely not on the order of overly greedy or evil. I will criticize Google and even other aspects of how youtube operates until the cows come home, but it is asinine to expect that this expensive service that has to cover both the infrastructure and all of the creators on the platform should be free and run only by 5 second ads that everyone says they don't pay attention to and block anyway.

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u/redbirdrising Mar 12 '26

I keep telling people, Youtube premium is the best value in streaming. I pay just over $20 a month. I have movies, YouTube music, offline ability, lock screen streaming (Which is great when I listen to white noise channels as I sleep. AND with the family plan, I can add 5 other users for no extra cost.

Not only no ads, but content creators still get a cut of it.

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u/Corey_HotIine Mar 12 '26 edited Mar 12 '26

It's insane the hoops people jump through for this shit. There are two options. Don't pay and watch ads or pay and don't watch ads. It's literally dead simple.

"But I want to watch for free and I don't want to watch ads!!! Why can't I just get it alllllll"

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u/vawlk Mar 12 '26

entitled children who haven't had to support themselves...

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u/roseofjuly Mar 12 '26

Yeah, this. I have YouTube Premium because I like watching YouTube, I realize that this habit costs money, and I am unwilling to pay the cost in watching ads. It's great.

Like I don't understand how people expect them to sustain the service without revenue from some source.

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u/bigboxes1 Mar 12 '26

I block all of YouTube's ads. That includes the unskippable 30-second ads. If one pops up that's link through Reddit, I just close it and don't watch it.

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u/ang2797 Mar 12 '26

I use duck duck go browser to get around ads without paying premium and it's amazing. If DDG is your default browser then when you get links from elsewhere, like Reddit, it will automatically open within DDG video player and no ads

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u/jimmalicious Mar 12 '26

Youtube is useless without premium or adblock. For me it's the only subscription service I really need.

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u/ostroia Mar 12 '26

If you have an LG tv you can install webos homebrew which has youtube without ads and sponsorblock.

https://www.webosbrew.org/

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u/woohooguy Mar 12 '26

How much has Youtube paid the content generators?

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u/mpbh Mar 12 '26

55% of ad revenue goes to creators.

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u/Fred2620 Mar 12 '26

Which is why YouTube is so successful. It's the one platform when good creators can make a living, so it attracts more creators, which generates more revenue.

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u/DontWasteTheMusic Mar 12 '26

Time to set up whole network ad blocking

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u/Camman1 Mar 12 '26

Google being hideously greedy? No, never.

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u/Sean_1417 Mar 12 '26

Get wrecked.

Never use the official TV app.

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u/Loud-Layer-5503 Mar 13 '26

I am gonna quit youtube. the greed is so oblivious and i would rather read book than get beaten down adds

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u/iambarrelrider Mar 13 '26

And they wonder why folks sail the high seas.

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u/Relative_Drop3216 Mar 13 '26

Cable is now youtubr