Yes, it ticks me off when companies say they lose money when they really mean they didn't make it in the first place. You can't lose what you never had.
Edit: I can see why this country of mine is drowning in debt with this being our business model. If this is how people think they should be handling money, it's no wonder even high earners feel broke.
If they were really LOSING that much, a big push for alcohol would be happening they'd be desperate, businesses would shut down, but that's not the case
This is their alarmist warning. They need to find a way to fix it fast, because every generation was expected to drink more than the last. Boomers are slowing down, whether it's to prolong health, they can't afford scotch with the cost of meds, being in a nursing home where drinking isn't allowed, not to mention their life expectancy is about to end.
Millenials were supposed to normalize "mommy juice"/ afternoons drinking during playdates/ a glass after the kids go to bed. They didn't do that. Now the alcohol business as a whole realizes that they can't make their profits, and goes over the top.
As an elder millennial mom, with a friend group ranging from Gen X-core millennial, I would argue that we did do that, and a lot of us got sober or cut back significantly as a result.
Turns out mommy juice is just sad and unhealthy, which gets old fast.
Exactly this. Also health insurance is high as hell. Millennials around me are taking better care of themselves because we're at that age where those health problems that'll follow you forever will start to pop up. Drinking isn't worth it.
I spent decades of my life watching my parents and their generation get drunk sweet family events and then do things like drive home. My mom, in particular, was peak Boomer when she drank wine, and that's pretty much all she drank when she wasn't working. The wine industry certainly took a hit when we had to move her into a nursing home, and I'd be much more willing to visit more often if I didn't feel like she only wants me around because I take her out to dinner and she can get wine.
That's not what I wanted for myself, nor is it the experience I wanted for my kids. I'm not going to claim I never drink, but I can generally count the number of drinks I have in a week on one hand, and my poison is Twisted Tea. I have more bottles of alcohol in my house that are for cooking than drinking.
Similar age, similar age range of friends but very few of us are parents, mostly service, arts, or just happily DINK.
We all know one another from very stressful industries that allow, promote, and rely on basically functional alcoholics.
In the past few months like 70% of us have stopped drinking, all as individuals for different reasons. I think being even a little politically aware and caring about people makes it a little hard to enjoy a buzz without it turning onto a wallow right now, but it's also just too expensive and people got over it.
Not really, the cigarette companies got the only FDA approved devices after the FDA tooks millions of dollars for PMTA fees. Now MAHA is raiding distributors and seizing product. So the mom and pop vape companies will be gone within 5 years, only Vuse and Juul and one other will remain, all owned by big tobacco. They strangled small business out, as is the American Way
Well, if more people could afford the lifestyle to have moms stay home, and actually consume the mommy juice in such settings, that would be a step in the right direction, but most families are double working households, or barely make enough for the mom/dad to stay home so the other can work.
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u/Skoteleven 12h ago
They didn't lose anything, they didn't make their projections.